Marketing Analytics

Pinpoint your best marketing strategies.

Target the right people in the right way.

Identify which marketing channels have the greatest ROI—and with what audience. Then replicate them. Astronomer Clickstream equips any team to use the best possible analytics tools to deeply analyze every user’s journey, including events that compelled them to come to your website in the first place.

Create a free account >

Target the right people in the right way.

Identify which marketing channels have the greatest ROI—and with what audience. Then replicate them. Astronomer Clickstream equips any team to use the best possible analytics tools to deeply analyze every user’s journey, including events that compelled them to come to your website in the first place.

Create a free account >

"We use Google Analytics, Periscope and a group of tools to keep track of things on our website, but the more we wanted to make data-driven decisions the more we realized we just don’t have the infrastructure to handle that much data on our own. Astronomer is now the hub for all of our user events and cues us up to keep using better and better tools. We migrated from Segment when we realized that Astronomer’s compatibility allows us to minimize the resources we’re spending yet continue to make fully informed decisions as a company."

— Björn Tegelund (Engineering Manager, Tumblbug)

target
Target precisely.

Find out which keywords lead to most conversions for certain groups of people.

fingerprint
Personalize messaging.

Combine CRM and communication data to tailor each customer touchpoint.

bottle
A/B test everything.

Experiment constantly with ads, website messaging, emails and anything else.

chart
Measure ROI.

Don’t waste time or money on marketing channels that don’t yield results.

skip
Prove out metrics.

Have a gut feeling about what’s working? Back it up with data to be sure.

connect
Analyze anywhere.

With just one snippet, connect to any analytics tool, custom dashboard or Redshift.

How it works:

Get started with one snippet of code. Then, without writing new integrations, route clickstream data where you can analyze it best—analytics tools, a data warehouse or even a custom dashboard. Need help figuring out what data you need for the metrics you want to report on? Our team can help.

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Go beyond clickstream.

It might be time to connect third-party data sources or prep data sets for data science. For that, try our Apache Airflow module.